# #5f438e

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5f438e`
- RGB: rgb(95, 67, 142)
- HSL: hsl(262, 36%, 41%)
- OKLCH: oklch(0.45 0.12 298.7)
- Relative luminance: 0.084
- Nearest named color: Lords of the Night (#664488, Δ 1.695) — https://brandsweets.com/colors/lords-of-the-night
- Moods: cool, modern
- Page: https://brandsweets.com/colors/5f438e

## Tints & shades

- Tints (toward white): #6c4da3, #7959b1, #8a6dba, #9a82c4, #ab97ce, #b9a8d6, #cabde0, #dbd2ea, #e9e3f2, #f9f8fc
- Shades (toward black): #553c80, #4e3776, #453168, #3c2a5a, #352650, #2c1f42, #231834, #191226, #120d1c, #09070e

## Harmonies

- Complementary: #738e43
- Analogous: #434d8e, #84438e
- Triadic: #8e5f43, #438e5f
- Split-complementary: #8e8443, #4d8e43
- Tetradic: #8e434d, #738e43, #438e84

## Colors that go with #5f438e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5f438e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co), Amazon (https://brandsweets.com/colors/brands/amazon-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 5 real palettes, including CVS's brand system and Tesco's brand system put Blue beside #5f438e, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #5f438e in 9 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5f438e: 12 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 13 real palettes, including First Snow and Kraken's brand system put Midnight Blue beside #5f438e, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Kraken (https://brandsweets.com/colors/brands/kraken-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #5f438e in 10 real palettes, including Wayfair's brand system and Fivetran blue's brand system, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Stripe (https://brandsweets.com/colors/brands/stripe), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #5f438e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #5f438e: 4 real palettes, including FedEx's brand system and Capital One's brand system, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Capital One (https://brandsweets.com/colors/brands/capitalone-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.84:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8466b7 (4.57:1); AA: background → #c7c7c7 (4.64:1); AAA: text → #a38dc9 (7.21:1); AAA: background → #f5f5f5 (7.19:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5f438e-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5f438e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.