# #5f305f

A color — warm, muted, dark, editorial, elegant, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5f305f`
- RGB: rgb(95, 48, 95)
- HSL: hsl(300, 33%, 28%)
- OKLCH: oklch(0.389 0.096 327.2)
- Relative luminance: 0.0537
- Nearest named color: Imperial Purple (#5b3167, Δ 1.578) — https://brandsweets.com/colors/imperial-purple
- Moods: warm, muted, dark, editorial, elegant, luxury, bold
- Page: https://brandsweets.com/colors/5f305f

## Tints & shades

- Tints (toward white): #773c77, #8e488e, #a654a6, #b46ab4, #c082c0, #cc99cc, #d8b1d8, #e4c9e4, #f0e0f0, #fcf8fc
- Shades (toward black): #582c58, #4e274e, #472447, #3d1f3d, #361b36, #2f182f, #251325, #1f0f1f, #140a14, #0e070e

## Harmonies

- Complementary: #305f30
- Analogous: #47305f, #5f3047
- Triadic: #5f5f30, #305f5f
- Split-complementary: #475f30, #305f47
- Tetradic: #5f4730, #305f30, #30475f

## Colors that go with #5f305f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #5f305f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #5f305f in 7 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5f305f: 6 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Microsoft's brand system and Tide Pool put Midnight Blue beside #5f305f, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), First Snow (https://brandsweets.com/palettes/cool#first-snow), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #5f305f: 5 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Sepia Mono and Bloomberg's brand system put Slate Gray beside #5f305f, as the supporting colour. Seen in: Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #5f305f in 4 real palettes, including Blush and Sepia Mono, as that palette's text colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Boeing (https://brandsweets.com/colors/brands/boeing-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/taupe
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #5f305f: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.12:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.07:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #aa55aa (4.59:1); AA: background → #adadad (4.51:1); AAA: text → #c082c0 (7.2:1); AAA: background → #d9d9d9 (7.17:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5f305f-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5f305f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.