# #5f2d95

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5f2d95`
- RGB: rgb(95, 45, 149)
- HSL: hsl(269, 54%, 38%)
- OKLCH: oklch(0.421 0.162 301.8)
- Relative luminance: 0.0648
- Nearest named color: rebeccapurple (#663399, Δ 2.01) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/5f2d95

## Tints & shades

- Tints (toward white): #6e34ad, #7d3bc4, #8d52cb, #9c6ad2, #ac81d9, #bc99e1, #cbb0e8, #dbc8ef, #eae0f6, #faf7fd
- Shades (toward black): #582989, #4e247a, #46216e, #3c1c5e, #351952, #2d1547, #231037, #1c0d2b, #12081b, #0a0510

## Harmonies

- Complementary: #63952d
- Analogous: #2d2e95, #932d95
- Triadic: #955f2d, #2d955f
- Split-complementary: #95932d, #2e952d
- Tetradic: #952d2e, #63952d, #2d9593

## Colors that go with #5f2d95

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #5f2d95 in 4 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5f2d95: 4 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #5f2d95, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #5f2d95's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/royalblue
- **Tomato** #ff6347 [pool] — 5 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #5f2d95, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #5f2d95 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5f2d95: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #5f2d95 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.15:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #925ace (4.58:1); AA: background → #b8b8b8 (4.61:1); AAA: text → #af85db (7.2:1); AAA: background → #e3e3e3 (7.13:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5f2d95-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5f2d95" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.