# #5f22aa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5f22aa`
- RGB: rgb(95, 34, 170)
- HSL: hsl(267, 67%, 40%)
- OKLCH: oklch(0.426 0.198 297.4)
- Relative luminance: 0.0648
- Nearest named color: rebeccapurple (#663399, Δ 4.392) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/5f22aa

## Tints & shades

- Tints (toward white): #6d27c4, #7c33d7, #8a48db, #9a61e0, #ab7be5, #bb95ea, #cbaeef, #d9c3f3, #e9ddf8, #faf6fd
- Shades (toward black): #561e99, #4f1c8d, #45187b, #3e166f, #34135e, #2b0f4d, #240d40, #1a092f, #130722, #0a0311

## Harmonies

- Complementary: #6daa22
- Analogous: #2228aa, #a422aa
- Triadic: #aa5f22, #22aa5f
- Split-complementary: #aaa422, #28aa22
- Tetradic: #aa2228, #6daa22, #22aaa4

## Colors that go with #5f22aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #5f22aa: 4 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — 5 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #5f22aa, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #5f22aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5f22aa: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #5f22aa in 3 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #5f22aa, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #5f22aa's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #5f22aa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.15:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9255dd (4.57:1); AA: background → #b8b8b8 (4.61:1); AAA: text → #b084e7 (7.3:1); AAA: background → #e3e3e3 (7.13:1)

## Brands using this color

- **Datadog** — primary #632ca6 (Δ 1.94) — https://brandsweets.com/colors/brands/datadoghq-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5f22aa-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5f22aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.