# #5f12ed

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5f12ed`
- RGB: rgb(95, 18, 237)
- HSL: hsl(261, 86%, 50%)
- OKLCH: oklch(0.483 0.273 285.2)
- Relative luminance: 0.0898
- Nearest named color: Electric Indigo (#6600ff, Δ 2.919) — https://brandsweets.com/colors/electric-indigo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/5f12ed

## Tints & shades

- Tints (toward white): #6f2aef, #7f41f1, #8c54f2, #9c6cf4, #ac84f6, #bc9bf8, #ccb3f9, #d9c6fb, #e9defd, #f9f6fe
- Shades (toward black): #5510d5, #4e0fc2, #440dab, #3d0b98, #330a80, #2a0868, #220655, #19053e, #11032b, #080113

## Harmonies

- Complementary: #a0ed12
- Analogous: #1233ed, #cc12ed
- Triadic: #ed5f12, #12ed5f
- Split-complementary: #edcc12, #33ed12
- Tetradic: #ed1233, #a0ed12, #12edcc

## Colors that go with #5f12ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #5f12ed's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Signal (https://brandsweets.com/colors/brands/signal-org), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5f12ed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #5f12ed: 5 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5f12ed: 5 real palettes, including Pixar's brand system and Unilever's brand system, as the supporting colour. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #5f12ed in 4 real palettes, including Prepare your taste buds...'s brand system and Clerk's brand system, as the lead colour. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Clerk (https://brandsweets.com/colors/brands/clerk-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/orangered
- **Red** #ff0000 [pool] — Red is paired with #5f12ed in 4 real palettes, including Twitch's brand system and native Cybersecurity's brand system, as the accent. Seen in: Twitch (https://brandsweets.com/colors/brands/twitch-tv), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), 3M (https://brandsweets.com/colors/brands/3m-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/red
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #5f12ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #5f12ed in 3 real palettes, including Gemstone and Coinbase's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.51:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.8:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8c54f2 (4.67:1); AA: background → #c9c9c9 (4.54:1); AAA: text → #a87ff5 (7.02:1); AAA: background → #f7f7f7 (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5f12ed-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5f12ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.