# #5f12e2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5f12e2`
- RGB: rgb(95, 18, 226)
- HSL: hsl(262, 85%, 48%)
- OKLCH: oklch(0.471 0.263 287)
- Relative luminance: 0.0836
- Nearest named color: Electric Indigo (#6600ff, Δ 4.562) — https://brandsweets.com/colors/electric-indigo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/5f12e2

## Tints & shades

- Tints (toward white): #6c21ed, #7c39ef, #8b50f1, #9b68f3, #ab80f5, #ba97f7, #caaff8, #d9c6fa, #e9defc, #f9f6fe
- Shades (toward black): #5711d0, #4d0fb8, #450da5, #3b0b8e, #330a7b, #2b0868, #220750, #1a053d, #100326, #080213

## Harmonies

- Complementary: #96e212
- Analogous: #122ee2, #c712e2
- Triadic: #e25f12, #12e25f
- Split-complementary: #e2c712, #2ee212
- Tetradic: #e2122e, #96e212, #12e2c7

## Colors that go with #5f12e2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #5f12e2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), EA (https://brandsweets.com/colors/brands/ea-com), Signal (https://brandsweets.com/colors/brands/signal-org), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5f12e2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #5f12e2: 5 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5f12e2: 5 real palettes, including Unilever's brand system and Linkedin's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Kraken's brand system and Purina Pro Plan's brand system put Midnight Blue beside #5f12e2, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/midnightblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #5f12e2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #5f12e2: 3 real palettes, including Kraken's brand system and Render's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Render (https://brandsweets.com/colors/brands/render-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #5f12e2: 3 real palettes, including Datadog's brand system and 3M's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.86:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8b50f1 (4.52:1); AA: background → #c4c4c4 (4.51:1); AAA: text → #ab80f5 (7.14:1); AAA: background → #f2f2f2 (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5f12e2-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5f12e2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.