# #5f07ab

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5f07ab`
- RGB: rgb(95, 7, 171)
- HSL: hsl(272, 92%, 35%)
- OKLCH: oklch(0.41 0.215 299)
- Relative luminance: 0.0553
- Nearest named color: Intergalactic Settlement (#5b1e8b, Δ 5.464) — https://brandsweets.com/colors/intergalactic-settlement
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/5f07ab

## Tints & shades

- Tints (toward white): #6f08c9, #820aeb, #911ef6, #9f3bf7, #b05df8, #be7bf9, #cd98fb, #dbb6fc, #ecd8fd, #faf5ff
- Shades (toward black): #57079d, #4e068e, #46057f, #3e0571, #360462, #2b034e, #230340, #1b0231, #130122, #0b0114

## Harmonies

- Complementary: #54ab07
- Analogous: #0d07ab, #ab07a6
- Triadic: #ab5f07, #07ab5f
- Split-complementary: #a6ab07, #07ab0d
- Tetradic: #ab0d07, #54ab07, #07a6ab

## Colors that go with #5f07ab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #5f07ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5f07ab: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [pool] — 3 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #5f07ab, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #5f07ab — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #5f07ab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #5f07ab's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #5f07ab in two real palettes: Taco Bell's brand system and Twitch's brand system, as the supporting colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #5f07ab: two real palettes: Peacock's brand system and Blue Mono, as the accent. Seen in: Peacock (https://brandsweets.com/colors/brands/peacocktv-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.98:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.11:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a240f7 (4.61:1); AA: background → #b0b0b0 (4.6:1); AAA: text → #bc76f9 (7.1:1); AAA: background → #d9d9d9 (7.07:1)

## Brands using this color

- **Zillow** — accent #6000b6 (Δ 1.78) — https://brandsweets.com/colors/brands/zillow-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5f07ab-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5f07ab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.