# #5f0713

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5f0713`
- RGB: rgb(95, 7, 19)
- HSL: hsl(352, 86%, 20%)
- OKLCH: oklch(0.312 0.118 21.8)
- Relative luminance: 0.0263
- Nearest named color: Cherry Picking (#620b15, Δ 0.94) — https://brandsweets.com/colors/cherry-picking
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/5f0713

## Tints & shades

- Tints (toward white): #850a1a, #ab0d22, #cc0f28, #ee1733, #f03d55, #f36276, #f68897, #f9aab4, #fbd0d5, #fef6f7
- Shades (toward black): #550611, #510610, #47050e, #42050d, #39040b, #2f0409, #2b0308, #210207, #1c0206, #130104

## Harmonies

- Complementary: #075f53
- Analogous: #5f073f, #5f2707
- Triadic: #135f07, #07135f
- Split-complementary: #075f27, #073f5f
- Tetradic: #3f5f07, #075f53, #27075f

## Colors that go with #5f0713

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #5f0713 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 4 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #5f0713, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5f0713: 8 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #5f0713 in 5 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #5f0713 in 5 real palettes, including Cider and Oatmeal, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #5f0713: 6 real palettes, including Bakery and Domino's's brand system, as the lead colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Domino's (https://brandsweets.com/colors/brands/dominos-com), Cider (https://brandsweets.com/palettes/warm#cider), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #5f0713: 6 real palettes, including Resort and Homestead, as the supporting colour. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Homestead (https://brandsweets.com/palettes/warm#homestead), Polaroid (https://brandsweets.com/palettes/light#polaroid), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/sage-green
- **Cream** #fffdd0 [role] — Cream is the surface #5f0713 wants: a warm off-white that shares its undertone, so #5f0713 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.76:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e8112e (4.55:1); AA: background → #949494 (4.54:1); AAA: text → #f4677a (7.07:1); AAA: background → #bababa (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5f0713-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5f0713" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.