# #5f012f

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5f012f`
- RGB: rgb(95, 1, 47)
- HSL: hsl(331, 98%, 19%)
- OKLCH: oklch(0.315 0.127 360)
- Relative luminance: 0.0266
- Nearest named color: Merguez (#650021, Δ 2.87) — https://brandsweets.com/colors/merguez
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/5f012f

## Tints & shades

- Tints (toward white): #880143, #b10256, #d9026a, #fd087e, #fd3093, #fd53a5, #fe7cbb, #fea4d0, #fecde5, #fff5fa
- Shades (toward black): #5b012c, #510127, #4c0125, #420120, #3d011e, #320119, #2d0016, #230011, #1e000f, #14000a

## Harmonies

- Complementary: #016032
- Analogous: #60015e, #600301
- Triadic: #2f6001, #012f60
- Split-complementary: #016003, #015e60
- Tetradic: #5e6001, #016032, #030160

## Colors that go with #5f012f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #5f012f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #5f012f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 3 real palettes, including Tim Hortons's brand system and Sketch's brand system put Blue beside #5f012f, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5f012f: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5f012f: 3 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #5f012f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #5f012f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #5f012f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.71:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e3026f (4.5:1); AA: background → #949494 (4.52:1); AAA: text → #fd58a8 (7.14:1); AAA: background → #bababa (7.06:1)

## Brands using this color

- **Qatar Airways** — accent #5c0931 (Δ 0.935) — https://brandsweets.com/colors/brands/qatarairways-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5f012f-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5f012f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.