# #5f010c

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5f010c`
- RGB: rgb(95, 1, 12)
- HSL: hsl(353, 98%, 19%)
- OKLCH: oklch(0.307 0.123 24)
- Relative luminance: 0.0248
- Nearest named color: Rosewood (#65000b, Δ 1.405) — https://brandsweets.com/colors/rosewood
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/5f010c

## Tints & shades

- Tints (toward white): #880111, #b10216, #d9021b, #fd0824, #fd3048, #fd5367, #fe7c8b, #fea4af, #fecdd2, #fff5f6
- Shades (toward black): #5b010b, #51010a, #4c010a, #420108, #3d0108, #320106, #2d0006, #230004, #1e0004, #140003

## Harmonies

- Complementary: #016055
- Analogous: #60013c, #602501
- Triadic: #0c6001, #010c60
- Split-complementary: #016025, #013c60
- Tetradic: #3c6001, #016055, #250160

## Colors that go with #5f010c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #5f010c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5f010c: 4 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #5f010c in 5 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #5f010c: 6 real palettes, including Bakery and Domino's's brand system, as the lead colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Domino's (https://brandsweets.com/colors/brands/dominos-com), Cider (https://brandsweets.com/palettes/warm#cider), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #5f010c: 5 real palettes, including Resort and Homestead, as the supporting colour. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 4 real palettes, including Sepia Mono and Mushroom put Slate Gray beside #5f010c, as the supporting colour. Seen in: Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/slategray
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #5f010c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Cream** #fffdd0 [role] — Cream is the surface #5f010c wants: a warm off-white that shares its undertone, so #5f010c reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.04:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.5:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ed021e (4.63:1); AA: background → #949494 (4.63:1); AAA: text → #fd6275 (7.18:1); AAA: background → #b8b8b8 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5f010c-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5f010c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.