# #5e440d

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5e440d`
- RGB: rgb(94, 68, 13)
- HSL: hsl(41, 76%, 21%)
- OKLCH: oklch(0.405 0.077 81.1)
- Relative luminance: 0.0654
- Nearest named color: Pineapple (#563c0d, Δ 2.943) — https://brandsweets.com/colors/pineapple
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/5e440d

## Tints & shades

- Tints (toward white): #825f12, #a27516, #c58f1b, #e2a728, #e7b54b, #ebc26b, #f0d18f, #f5e0b3, #f9edd2, #fefbf6
- Shades (toward black): #553e0c, #513b0b, #48340a, #3f2e09, #3a2a08, #312407, #281d06, #1f1704, #1b1404, #120d02

## Harmonies

- Complementary: #0d275e
- Analogous: #5e1c0d, #4f5e0d
- Triadic: #0d5e44, #440d5e
- Split-complementary: #0d4f5e, #1c0d5e
- Tetradic: #0d5e1c, #0d275e, #5e0d4f

## Colors that go with #5e440d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: complementary] — Royal Blue sits directly opposite #5e440d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 5 real palettes, including Dunkin''s brand system and Jeep's brand system put Blue beside #5e440d, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #5e440d, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5e440d: 5 real palettes, including Bakery and Notion's brand system, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Notion (https://brandsweets.com/colors/brands/notion), Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #5e440d in 5 real palettes, including Dunkin''s brand system and M&M's's brand system, as the accent. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com). — https://brandsweets.com/colors/crimson
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #5e440d in 4 real palettes, including Neon's brand system and Chime's brand system, as the lead colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), Chime (https://brandsweets.com/colors/brands/chime-com), CircleCI (https://brandsweets.com/colors/brands/circleci-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/emerald-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #5e440d: 9 real palettes, including Stone and Darkroom, as the supporting colour. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #5e440d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.1:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #996f15 (4.64:1); AA: background → #b8b8b8 (4.59:1); AAA: text → #c18c1a (7.03:1); AAA: background → #e3e3e3 (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5e440d-c4bc9c-62b6cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5e440d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.