# #5e3371

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5e3371`
- RGB: rgb(94, 51, 113)
- HSL: hsl(282, 38%, 32%)
- OKLCH: oklch(0.403 0.11 314.5)
- Relative luminance: 0.0594
- Nearest named color: Imperial (#602f6b, Δ 1.297) — https://brandsweets.com/colors/imperial
- Moods: cool, modern
- Page: https://brandsweets.com/colors/5e3371

## Tints & shades

- Tints (toward white): #733e89, #84479e, #9756b3, #a46bbd, #b384c8, #c29cd3, #cfb2dc, #dfcae7, #ecdff1, #fbf8fc
- Shades (toward black): #552e66, #4c295b, #472654, #3e214a, #351c3f, #2c1835, #23132a, #1d1023, #150b19, #0c060e

## Harmonies

- Complementary: #457133
- Analogous: #3f3371, #713364
- Triadic: #715e33, #33715e
- Split-complementary: #647133, #33713f
- Tetradic: #713f33, #457133, #336471

## Colors that go with #5e3371

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5e3371: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Harbour (https://brandsweets.com/palettes/cool#harbour), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #5e3371 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #5e3371 in 7 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5e3371: 5 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #5e3371, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #5e3371: 5 real palettes, including First Snow and Macaron, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #5e3371 in 4 real palettes, including Wayfair's brand system and Console Light, as the supporting colour. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Console Light (https://brandsweets.com/palettes/technical#console-light), Zoom (https://brandsweets.com/colors/brands/zoom-us), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #5e3371 in 4 real palettes, including Datadog's brand system and Dusk, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Blush (https://brandsweets.com/palettes/light#blush), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.6:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.19:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9c5db6 (4.65:1); AA: background → #b3b3b3 (4.58:1); AAA: text → #b384c8 (7.05:1); AAA: background → #dedede (7.13:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5e3371-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5e3371" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.