# #5e2965

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5e2965`
- RGB: rgb(94, 41, 101)
- HSL: hsl(293, 42%, 28%)
- OKLCH: oklch(0.38 0.114 322.8)
- Relative luminance: 0.0491
- Nearest named color: Imperial (#602f6b, Δ 1.665) — https://brandsweets.com/colors/imperial
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/5e2965

## Tints & shades

- Tints (toward white): #76347f, #8e3e98, #a548b1, #b360be, #bf79c8, #cb92d3, #d7acdd, #e3c5e7, #efdef2, #fcf8fc
- Shades (toward black): #58265e, #4e2253, #471f4c, #3d1b41, #36183a, #2f1533, #251028, #1e0d21, #140916, #0d060e

## Harmonies

- Complementary: #306529
- Analogous: #402965, #65294e
- Triadic: #655e29, #29655e
- Split-complementary: #4e6529, #296540
- Tetradic: #654029, #306529, #294e65

## Colors that go with #5e2965

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #5e2965 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #5e2965 in 5 real palettes, including Lenovo's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5e2965: 6 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Heinz (https://brandsweets.com/colors/brands/heinz-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Microsoft's brand system and Tide Pool put Midnight Blue beside #5e2965, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), First Snow (https://brandsweets.com/palettes/cool#first-snow), Volkswagen (https://brandsweets.com/colors/brands/vw-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #5e2965: 5 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/powderblue
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #5e2965: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5e2965: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Mauve** #e0b0ff [pool] — Mauve shows up next to #5e2965 in 3 real palettes, including Ledger's brand system and Lavender Haze, as the accent. Seen in: Ledger (https://brandsweets.com/colors/brands/ledger-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/mauve

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.6:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ac51b8 (4.62:1); AA: background → #ababab (4.62:1); AAA: text → #c17dca (7.05:1); AAA: background → #d4d4d4 (7.15:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5e2965-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5e2965" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.