# #5d96d0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d96d0`
- RGB: rgb(93, 150, 208)
- HSL: hsl(210, 55%, 59%)
- OKLCH: oklch(0.658 0.106 250.1)
- Relative luminance: 0.2869
- Nearest named color: Blue Bay (#619ad6, Δ 1.401) — https://brandsweets.com/colors/blue-bay
- Moods: cool, modern
- Page: https://brandsweets.com/colors/5d96d0

## Tints & shades

- Tints (toward white): #6da1d5, #7dabd9, #8cb5de, #9cbfe2, #acc9e7, #b8d1ea, #c8dbef, #d7e5f4, #e7f0f8, #f7fafd
- Shades (toward black): #498aca, #377abe, #316eaa, #2a5e92, #25527e, #1e4267, #183653, #11263b, #0b1a28, #050a10

## Harmonies

- Complementary: #d0965d
- Analogous: #5dd0d0, #5d5dd0
- Triadic: #d05d96, #96d05d
- Split-complementary: #d05d5d, #d0d05d
- Tetradic: #d05dd0, #d0965d, #5dd05d

## Colors that go with #5d96d0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5d96d0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lido (https://brandsweets.com/palettes/vivid#lido), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #5d96d0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #5d96d0 in 9 real palettes, including Beach Hut and NBA's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), NBA (https://brandsweets.com/colors/brands/nba-com), Google (https://brandsweets.com/colors/brands/google-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Qualcomm's brand system and Unity's brand system put Blue beside #5d96d0, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #5d96d0: 4 real palettes, including Blue Mono and Hershey's's brand system, as the lead colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #5d96d0 in 5 real palettes, including Retro Pop and NASCAR's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #5d96d0 in 4 real palettes, including Elastic's brand system and Learning App, as the lead colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #5d96d0: 7 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Remix (https://brandsweets.com/colors/brands/remix-run), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.12:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3678ba (4.61:1); AA: background → #2b2b2b (4.54:1); AAA: text → #28598a (7.28:1)
- On black (#000000): 6.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #659cd2 (7.24:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d96d0-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d96d0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.