# #5d7971

A color — muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d7971`
- RGB: rgb(93, 121, 113)
- HSL: hsl(163, 13%, 42%)
- OKLCH: oklch(0.552 0.035 175.6)
- Relative luminance: 0.1719
- Nearest named color: Ecological (#677f70, Δ 2.395) — https://brandsweets.com/colors/ecological
- Moods: muted
- Page: https://brandsweets.com/colors/5d7971

## Tints & shades

- Tints (toward white): #6a8a81, #78978e, #89a49c, #97afa8, #a9bcb7, #bacac5, #c8d5d1, #dae2e0, #e8edec, #f9fbfa
- Shades (toward black): #546d66, #4b625c, #455954, #3c4e49, #33423e, #2a3733, #212b28, #1b2320, #121716, #090c0b

## Harmonies

- Complementary: #795d65
- Analogous: #5d7963, #5d7379
- Triadic: #715d79, #79715d
- Split-complementary: #795d73, #79635d
- Tetradic: #635d79, #795d65, #73795d

## Colors that go with #5d7971

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5d7971: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 7 real palettes, including Forest Floor and Coffee Bar put Champagne beside #5d7971, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5d7971: 7 real palettes, including Riverbed and Wellness, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #5d7971 in 8 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5d7971: 9 real palettes, including Campus and Intel's brand system, as the lead colour. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #5d7971: 4 real palettes, including Studio Grey and Notion's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Notion (https://brandsweets.com/colors/brands/notion), Miro (https://brandsweets.com/colors/brands/miro-com), Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #5d7971: 4 real palettes, including Newsprint and Wendy's's brand system, as the lead colour. Seen in: Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Fireside (https://brandsweets.com/palettes/dark#fireside), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/firebrick
- **Rose Gold** #b76e79 [harmony: complementary] — Rose Gold sits directly opposite #5d7971 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/rose-gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.73:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #475c56 (7.16:1)
- On black (#000000): 4.44:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5f7c74 (4.62:1); AA: background → #fafafa (4.53:1); AAA: text → #809d95 (7.17:1)

## Curated palettes containing it

- **Riverbed** (earthy, muted, cool) — #5f7a6b, #a89f91, #b7742f, #f4f3ef, #22281f — Wet-stone green and pebble grey with a copper accent — an earth palette that leans cool, for outdoor and wellness. — tool: https://brandsweets.com/palettes/new/5f7a6b-a89f91-b7742f-f4f3ef-22281f — collection: https://brandsweets.com/palettes/earthy

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d7971-a2beb9-d459b7-1f2b2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d7971" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.