# #5d5bbe

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d5bbe`
- RGB: rgb(93, 91, 190)
- HSL: hsl(241, 43%, 55%)
- OKLCH: oklch(0.524 0.151 280.7)
- Relative luminance: 0.1353
- Nearest named color: slateblue (#6a5acd, Δ 3.083) — https://brandsweets.com/colors/slateblue
- Moods: cool, modern
- Page: https://brandsweets.com/colors/5d5bbe

## Tints & shades

- Tints (toward white): #6b69c3, #7d7ccb, #8b8ad0, #9a99d6, #acabde, #babae3, #c9c8e9, #d7d7ef, #e9e9f6, #f8f8fc
- Shades (toward black): #4b49b6, #4341a4, #3c3a92, #343380, #2d2c6d, #242358, #1c1c45, #151433, #0d0d21, #06060f

## Harmonies

- Complementary: #bcbe5b
- Analogous: #5b8bbe, #8e5bbe
- Triadic: #be5d5b, #5bbe5d
- Split-complementary: #be8e5b, #8bbe5b
- Tetradic: #be5b8b, #bcbe5b, #5bbe8e

## Colors that go with #5d5bbe

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5d5bbe: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #5d5bbe in 8 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #5d5bbe, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #5d5bbe: 13 real palettes, including Unilever's brand system and Fintech Trust, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #5d5bbe: 7 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #5d5bbe in 19 real palettes, including Marvel's brand system and Netflix's brand system, as the accent. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #5d5bbe: 6 real palettes, including Calm's brand system and Astro's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #5d5bbe — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Stripe (https://brandsweets.com/colors/brands/stripe), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.67:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #4b49b6 (7.17:1)
- On black (#000000): 3.71:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #6f6dc5 (4.67:1); AA: background → #e6e6e6 (4.54:1); AAA: text → #9392d3 (7.29:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d5bbe-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d5bbe" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.