# #5d588d

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d588d`
- RGB: rgb(93, 88, 141)
- HSL: hsl(246, 23%, 45%)
- OKLCH: oklch(0.488 0.084 287.2)
- Relative luminance: 0.1123
- Nearest named color: Berry Jam (#655883, Δ 2.043) — https://brandsweets.com/colors/berry-jam
- Moods: cool, muted
- Page: https://brandsweets.com/colors/5d588d

## Tints & shades

- Tints (toward white): #68629d, #7a75a9, #8985b2, #9894bc, #aaa7c8, #bab7d2, #c9c7dc, #d8d6e5, #eae9f1, #f9f9fb
- Shades (toward black): #555181, #4d4974, #454168, #3c395b, #34314e, #2a273f, #211f32, #191826, #111019, #08080d

## Harmonies

- Complementary: #888d58
- Analogous: #586d8d, #78588d
- Triadic: #8d5e58, #588d5e
- Split-complementary: #8d7858, #6d8d58
- Tetradic: #8d586d, #888d58, #588d78

## Colors that go with #5d588d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5d588d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #5d588d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #5d588d in 4 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #5d588d, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #5d588d: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Unilever (https://brandsweets.com/colors/brands/unilever-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #5d588d in 14 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #5d588d: 6 real palettes, including Campbell's's brand system and AT&T's brand system, as the supporting colour. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), AT&T (https://brandsweets.com/colors/brands/att-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/firebrick
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #5d588d in 4 real palettes, including Fintech Trust and Console Light, as the accent. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Console Light (https://brandsweets.com/palettes/technical#console-light), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.47:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #575284 (7.13:1)
- On black (#000000): 3.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #746fa5 (4.56:1); AA: background → #d9d9d9 (4.58:1); AAA: text → #9591ba (7.04:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d588d-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d588d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.