# #5d5091

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d5091`
- RGB: rgb(93, 80, 145)
- HSL: hsl(252, 29%, 44%)
- OKLCH: oklch(0.474 0.103 291.1)
- Relative luminance: 0.1011
- Nearest named color: Freshly Purpleized (#5c5083, Δ 2.314) — https://brandsweets.com/colors/freshly-purpleized
- Moods: cool, muted
- Page: https://brandsweets.com/colors/5d5091

## Tints & shades

- Tints (toward white): #6759a1, #786bae, #877bb7, #998fc1, #a8a0ca, #b7b0d4, #c9c4de, #d8d4e7, #eae8f2, #f9f8fb
- Shades (toward black): #544884, #4c4176, #433a69, #3b335c, #332b4f, #2a2442, #221d35, #191627, #110e1a, #08070d

## Harmonies

- Complementary: #849150
- Analogous: #506391, #7d5091
- Triadic: #915d50, #50915d
- Split-complementary: #917d50, #639150
- Tetradic: #915063, #849150, #50917d

## Colors that go with #5d5091

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5d5091: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Amazon (https://brandsweets.com/colors/brands/amazon-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #5d5091: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #5d5091 in 4 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Pixar's brand system and Tesco's brand system put Blue beside #5d5091, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #5d5091 in 13 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #5d5091: 4 real palettes, including Campbell's's brand system and Datadog's brand system, as the supporting colour. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 18 real palettes, including FIFA's brand system and Lufthansa's brand system put Midnight Blue beside #5d5091, as the lead colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Amazon's brand system and Campus put Orange beside #5d5091, as the lead colour. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus), Gopro (https://brandsweets.com/colors/brands/gopro-com), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #5b4e8d (7.19:1)
- On black (#000000): 3.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #786bae (4.51:1); AA: background → #d1d1d1 (4.55:1); AAA: text → #998fc1 (7.05:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d5091-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d5091" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.