# #5d4e73

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d4e73`
- RGB: rgb(93, 78, 115)
- HSL: hsl(264, 19%, 38%)
- OKLCH: oklch(0.454 0.062 302.6)
- Relative luminance: 0.0901
- Nearest named color: Freshly Purpleized (#5c5083, Δ 2.573) — https://brandsweets.com/colors/freshly-purpleized
- Moods: cool, muted
- Page: https://brandsweets.com/colors/5d4e73

## Tints & shades

- Tints (toward white): #6c5b86, #7b6798, #8b79a4, #9a8cb1, #aa9ebd, #bab0c9, #cac2d6, #dad5e2, #eae7ee, #faf9fb
- Shades (toward black): #56486a, #4c405e, #453a55, #3b3249, #342b40, #2c2537, #221d2a, #1b1721, #110e15, #0a080c

## Harmonies

- Complementary: #65734e
- Analogous: #4e5273, #704e73
- Triadic: #735d4e, #4e735d
- Split-complementary: #73704e, #52734e
- Tetradic: #734e52, #65734e, #4e7370

## Colors that go with #5d4e73

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #5d4e73 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #5d4e73 in 4 real palettes, including Wells Fargo's brand system and Codecademy's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5d4e73: 11 real palettes, including HP's brand system and The New York Times's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #5d4e73 in 4 real palettes, including Console Light and Fintech Trust, as the accent. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lufthansa's brand system and First Snow put Midnight Blue beside #5d4e73, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), FIFA (https://brandsweets.com/colors/brands/fifa-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #5d4e73 in 9 real palettes, including Console Light and Stripe's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #5d4e73: 4 real palettes, including Darkroom and Oatmeal, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Stone (https://brandsweets.com/palettes/neutral#stone), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/sage-green
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #5d4e73: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.49:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.8:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #806d9c (4.59:1); AA: background → #c9c9c9 (4.52:1); AAA: text → #9d8fb3 (7.01:1); AAA: background → #fafafa (7.18:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d4e73-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d4e73" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.