# #5d437f

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d437f`
- RGB: rgb(93, 67, 127)
- HSL: hsl(266, 31%, 38%)
- OKLCH: oklch(0.439 0.099 302.5)
- Relative luminance: 0.0787
- Nearest named color: Drifting Violet (#5b4276, Δ 1.527) — https://brandsweets.com/colors/drifting-violet
- Moods: cool, muted
- Page: https://brandsweets.com/colors/5d437f

## Tints & shades

- Tints (toward white): #6c4d93, #7a58a7, #8a6cb2, #9a80bc, #aa94c7, #baa8d1, #cabcdc, #dad0e6, #eae4f1, #faf8fb
- Shades (toward black): #563e75, #4c3768, #44315e, #3b2a50, #332546, #2c203c, #22192f, #1b1325, #110c17, #0a070d

## Harmonies

- Complementary: #657f43
- Analogous: #43477f, #7b437f
- Triadic: #7f5d43, #437f5d
- Split-complementary: #7f7b43, #477f43
- Tetradic: #7f4347, #657f43, #437f7b

## Colors that go with #5d437f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5d437f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #5d437f in 6 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5d437f: 12 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Unilever (https://brandsweets.com/colors/brands/unilever-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 10 real palettes, including First Snow and Microsoft's brand system put Midnight Blue beside #5d437f, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #5d437f in 10 real palettes, including Console Light and Stripe's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Stripe (https://brandsweets.com/colors/brands/stripe), GitHub (https://brandsweets.com/colors/brands/github), Motorola (https://brandsweets.com/colors/brands/motorola-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #5d437f: 4 real palettes, including Capital One's brand system and Auth0's brand system, as the accent. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), FedEx (https://brandsweets.com/colors/brands/fedex-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #5d437f in 7 real palettes, including Dusk and Datadog's brand system, as that palette's text colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/taupe
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #5d437f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.16:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.57:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8869b0 (4.69:1); AA: background → #c2c2c2 (4.58:1); AAA: text → #a58dc3 (7.2:1); AAA: background → #f0f0f0 (7.16:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d437f-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d437f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.