# #5d415a

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d415a`
- RGB: rgb(93, 65, 90)
- HSL: hsl(306, 18%, 31%)
- OKLCH: oklch(0.416 0.054 330.2)
- Relative luminance: 0.0685
- Nearest named color: Eggplant (#614051, Δ 1.609) — https://brandsweets.com/colors/eggplant
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/5d415a

## Tints & shades

- Tints (toward white): #724f6f, #845c80, #996c94, #a781a3, #b696b3, #c2a8c0, #d1bdcf, #e0d2de, #ece4eb, #fbf9fb
- Shades (toward black): #543b52, #4e364c, #453043, #3c2a3a, #362635, #2d1f2c, #241923, #1b131a, #150f14, #0c080c

## Harmonies

- Complementary: #415d44
- Analogous: #52415d, #5d414c
- Triadic: #5a5d41, #415a5d
- Split-complementary: #4c5d41, #415d52
- Tetradic: #5d5241, #415d44, #414c5d

## Colors that go with #5d415a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #5d415a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #5d415a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 4 real palettes, including Dunkin''s brand system and Jeep's brand system put Blue beside #5d415a, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5d415a: 5 real palettes, including Bramble and Dusk, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #5d415a in 6 real palettes, including Codecademy's brand system and Dunkin''s brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5d415a: 4 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #5d415a, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Cream** #fffdd0 [role] — Cream is the surface #5d415a wants: a warm off-white that shares its undertone, so #5d415a reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.86:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #93668f (4.54:1); AA: background → #bababa (4.57:1); AAA: text → #b08dac (7.25:1); AAA: background → #e6e6e6 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d415a-c19fb9-8acb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d415a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.