# #5d4154

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d4154`
- RGB: rgb(93, 65, 84)
- HSL: hsl(319, 18%, 31%)
- OKLCH: oklch(0.413 0.048 338.9)
- Relative luminance: 0.0675
- Nearest named color: Eggplant (#614051, Δ 0.856) — https://brandsweets.com/colors/eggplant
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/5d4154

## Tints & shades

- Tints (toward white): #724f67, #845c78, #996c8a, #a7819b, #b696ac, #c2a8ba, #d1bdcb, #e0d2db, #ece4ea, #fbf9fa
- Shades (toward black): #543b4c, #4e3647, #45303f, #3c2a36, #362631, #2d1f29, #241921, #1b1318, #150f13, #0c080b

## Harmonies

- Complementary: #415d4a
- Analogous: #58415d, #5d4146
- Triadic: #545d41, #41545d
- Split-complementary: #465d41, #415d58
- Tetradic: #5d5841, #415d4a, #41465d

## Colors that go with #5d4154

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #5d4154 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Saffron (https://brandsweets.com/palettes/warm#saffron), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 4 real palettes, including Dunkin''s brand system and Jeep's brand system put Blue beside #5d4154, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5d4154: 5 real palettes, including Bramble and Desert Road, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Notion (https://brandsweets.com/colors/brands/notion), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #5d4154 in 8 real palettes, including Codecademy's brand system and Dunkin''s brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5d4154: 4 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #5d4154, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #5d4154 in 4 real palettes, including Tumblr's brand system and Audi's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Audi (https://brandsweets.com/colors/brands/audi-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Neon (https://brandsweets.com/colors/brands/neon-tech). — https://brandsweets.com/colors/orangered
- **Cream** #fffdd0 [role] — Cream is the surface #5d4154 wants: a warm off-white that shares its undertone, so #5d4154 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.94:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #966988 (4.67:1); AA: background → #b8b8b8 (4.51:1); AAA: text → #b08da4 (7.19:1); AAA: background → #e6e6e6 (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d4154-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d4154" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.