# #5d405e

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d405e`
- RGB: rgb(93, 64, 94)
- HSL: hsl(298, 19%, 31%)
- OKLCH: oklch(0.415 0.061 325.5)
- Relative luminance: 0.068
- Nearest named color: Grape Fizz (#64435f, Δ 1.641) — https://brandsweets.com/colors/grape-fizz
- Moods: cool, muted
- Page: https://brandsweets.com/colors/5d405e

## Tints & shades

- Tints (toward white): #724e73, #845b86, #986a9a, #a780a8, #b695b7, #c2a7c3, #d1bcd2, #e0d1e0, #ece4ec, #fbf9fb
- Shades (toward black): #543a55, #4e364f, #453046, #3c293d, #362537, #2d1f2e, #241924, #1b131b, #150e15, #0c080c

## Harmonies

- Complementary: #415e40
- Analogous: #4e405e, #5e4050
- Triadic: #5e5d40, #405e5d
- Split-complementary: #505e40, #405e4e
- Tetradic: #5e4e40, #415e40, #40505e

## Colors that go with #5d405e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #5d405e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #5d405e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 4 real palettes, including Dunkin''s brand system and Jeep's brand system put Blue beside #5d405e, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5d405e: 4 real palettes, including Bramble and Dusk, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #5d405e in 6 real palettes, including Codecademy's brand system and Wells Fargo's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5d405e: 4 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #5d405e, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #5d405e: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.9:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.36:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #936595 (4.54:1); AA: background → #bababa (4.58:1); AAA: text → #af8cb1 (7.21:1); AAA: background → #e6e6e6 (7.13:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d405e-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d405e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.