# #5d400e

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d400e`
- RGB: rgb(93, 64, 14)
- HSL: hsl(38, 74%, 21%)
- OKLCH: oklch(0.395 0.075 76.1)
- Relative luminance: 0.0603
- Nearest named color: Pineapple (#563c0d, Δ 1.883) — https://brandsweets.com/colors/pineapple
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/5d400e

## Tints & shades

- Tints (toward white): #815913, #a06e18, #c3861d, #df9d2a, #e4ad4e, #e9bb6d, #eecc90, #f4dcb4, #f8ebd3, #fefbf6
- Shades (toward black): #543a0d, #50370c, #47310b, #3e2b09, #3a2809, #312207, #281b06, #1f1505, #1b1204, #120c03

## Harmonies

- Complementary: #0e2b5d
- Analogous: #5d180e, #535d0e
- Triadic: #0e5d40, #400e5d
- Split-complementary: #0e535d, #180e5d
- Tetradic: #0e5d18, #0e2b5d, #5d0e53

## Colors that go with #5d400e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: complementary] — Royal Blue sits directly opposite #5d400e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and Bramble put Champagne beside #5d400e, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5d400e: 5 real palettes, including Notion's brand system and Bramble. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #5d400e in 4 real palettes, including Dunkin''s brand system and M&M's's brand system, as the accent. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #5d400e: 8 real palettes, including Stone and Garden Wedding, as the supporting colour. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/sage-green
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #5d400e: 5 real palettes, including Pine & Birch and Resort, as the accent. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Resort (https://brandsweets.com/palettes/light#resort), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Candlelight (https://brandsweets.com/palettes/warm#candlelight). — https://brandsweets.com/colors/wheat
- **Blue** #0000ff [pool] — 3 real palettes, including Dunkin''s brand system and Jeep's brand system put Blue beside #5d400e, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #5d400e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.52:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.21:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9b6b17 (4.51:1); AA: background → #b3b3b3 (4.54:1); AAA: text → #c8891e (7.05:1); AAA: background → #dedede (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d400e-c4ba9c-62bbcb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d400e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.