# #5d0963

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d0963`
- RGB: rgb(93, 9, 99)
- HSL: hsl(296, 83%, 21%)
- OKLCH: oklch(0.345 0.152 325)
- Relative luminance: 0.0342
- Nearest named color: Cosmic Explorer (#551155, Δ 2.991) — https://brandsweets.com/colors/cosmic-explorer
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/5d0963

## Tints & shades

- Tints (toward white): #7f0d87, #9e10a8, #c113cd, #dd1fea, #e244ee, #e765f1, #ed8af4, #f3b0f8, #f8d0fb, #fef6fe
- Shades (toward black): #530859, #4f0854, #46074b, #3d0641, #39063d, #300533, #27042a, #1f0321, #1a031c, #120213

## Harmonies

- Complementary: #0f6209
- Analogous: #300962, #62093b
- Triadic: #625c09, #09625c
- Split-complementary: #3b6209, #096230
- Tetradic: #623009, #0f6209, #093b62

## Colors that go with #5d0963

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #5d0963 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5d0963: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — 3 real palettes, including FedEx's brand system and Golden Hour put Tomato beside #5d0963, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #5d0963: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #5d0963: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #5d0963's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5d0963: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Mauve** #e0b0ff [pool] — Mauve shows up next to #5d0963 in two real palettes: Ledger's brand system and Lavender Haze, as the accent. Seen in: Ledger (https://brandsweets.com/colors/brands/ledger-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mauve

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.47:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ca14d7 (4.59:1); AA: background → #9c9c9c (4.54:1); AAA: text → #e65cf0 (7.15:1); AAA: background → #c4c4c4 (7.15:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d0963-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d0963" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.