# #5d0950

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d0950`
- RGB: rgb(93, 9, 80)
- HSL: hsl(309, 82%, 20%)
- OKLCH: oklch(0.333 0.137 335.9)
- Relative luminance: 0.031
- Nearest named color: Cosmic Explorer (#551155, Δ 2.073) — https://brandsweets.com/colors/cosmic-explorer
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/5d0950

## Tints & shades

- Tints (toward white): #820d70, #a71190, #c814ad, #e91cca, #ec41d2, #f066db, #f48be4, #f7abeb, #fad1f4, #fef6fd
- Shades (toward black): #540848, #4f0844, #46073c, #410638, #380630, #2e0528, #2a0424, #20031c, #1c0318, #130210

## Harmonies

- Complementary: #095d16
- Analogous: #40095d, #5d0926
- Triadic: #505d09, #09505d
- Split-complementary: #265d09, #095d40
- Tetradic: #5d4009, #095d16, #09265d

## Colors that go with #5d0950

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #5d0950 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Cream** #fffdd0 [role, pool] — Cream is the surface #5d0950 wants: a warm off-white that shares its undertone, so #5d0950 reads softer on it than on pure white. Seen in: MetaMask (https://brandsweets.com/colors/brands/metamask-io). — https://brandsweets.com/colors/cream
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #5d0950's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #5d0950: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #5d0950: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue** #0000ff [pool] — Two real palettes: Sketch's brand system and Tim Hortons's brand system put Blue beside #5d0950, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #5d0950: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5d0950: two real palettes: Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.96:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d515b9 (4.64:1); AA: background → #999999 (4.55:1); AAA: text → #ee58d8 (7.02:1); AAA: background → #bfbfbf (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d0950-c19fb8-85cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d0950" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.