# #5d0940

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d0940`
- RGB: rgb(93, 9, 64)
- HSL: hsl(321, 82%, 20%)
- OKLCH: oklch(0.324 0.126 347)
- Relative luminance: 0.0289
- Nearest named color: Cosmic Explorer (#551155, Δ 4.225) — https://brandsweets.com/colors/cosmic-explorer
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/5d0940

## Tints & shades

- Tints (toward white): #820d59, #a71172, #c81489, #e91ca1, #ec41b0, #f066c0, #f48bcf, #f7abdc, #fad1ec, #fef6fb
- Shades (toward black): #540839, #4f0836, #460730, #41062c, #380626, #2e0520, #2a041d, #200316, #1c0313, #13020d

## Harmonies

- Complementary: #095d26
- Analogous: #50095d, #5d0916
- Triadic: #405d09, #09405d
- Split-complementary: #165d09, #095d50
- Tetradic: #5d5009, #095d26, #09165d

## Colors that go with #5d0940

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #5d0940's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #5d0940 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 3 real palettes, including Tim Hortons's brand system and Sketch's brand system put Blue beside #5d0940, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cream** #fffdd0 [role, pool] — Cream is the surface #5d0940 wants: a warm off-white that shares its undertone, so #5d0940 reads softer on it than on pure white. Seen in: MetaMask (https://brandsweets.com/colors/brands/metamask-io). — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5d0940: 3 real palettes, including Heinz's brand system and Hinge's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Box (https://brandsweets.com/colors/brands/box-com). — https://brandsweets.com/colors/denim
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #5d0940: 3 real palettes, including Candlelight and Sorbet, as the accent. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Sorbet (https://brandsweets.com/palettes/light#sorbet), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/wheat
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #5d0940 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #5d0940: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.3:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #da1695 (4.53:1); AA: background → #999999 (4.67:1); AAA: text → #ef61be (7.12:1); AAA: background → #bdbdbd (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d0940-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d0940" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.