# #5d042f

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5d042f`
- RGB: rgb(93, 4, 47)
- HSL: hsl(331, 92%, 19%)
- OKLCH: oklch(0.313 0.122 359.6)
- Relative luminance: 0.0262
- Nearest named color: Merguez (#650021, Δ 3.032) — https://brandsweets.com/colors/merguez
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/5d042f

## Tints & shades

- Tints (toward white): #840643, #ab0757, #d3096a, #f50f7e, #f73693, #f859a6, #fa80bb, #fba7d0, #fdcee5, #fff5fa
- Shades (toward black): #58042c, #4e0328, #490325, #400320, #3b021e, #310219, #2c0216, #220111, #1d010f, #14010a

## Harmonies

- Complementary: #045d32
- Analogous: #5d045c, #5d0504
- Triadic: #2f5d04, #042f5d
- Split-complementary: #045d05, #045c5d
- Tetradic: #5c5d04, #045d32, #05045d

## Colors that go with #5d042f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #5d042f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #5d042f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 3 real palettes, including Tim Hortons's brand system and Sketch's brand system put Blue beside #5d042f, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5d042f: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5d042f: 3 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #5d042f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Sea Green** #2e8b57 [harmony: split] — Sea Green is a split-complement of #5d042f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #5d042f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.78:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.52:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e60a74 (4.66:1); AA: background → #949494 (4.54:1); AAA: text → #f85da8 (7.12:1); AAA: background → #bababa (7.1:1)

## Brands using this color

- **Qatar Airways** — accent #5c0931 (Δ 0.561) — https://brandsweets.com/colors/brands/qatarairways-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5d042f-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5d042f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.