# #5c348d

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5c348d`
- RGB: rgb(92, 52, 141)
- HSL: hsl(267, 46%, 38%)
- OKLCH: oklch(0.421 0.142 301.2)
- Relative luminance: 0.0665
- Nearest named color: rebeccapurple (#663399, Δ 2.689) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/5c348d

## Tints & shades

- Tints (toward white): #6b3da4, #7a45ba, #8a5bc2, #9a72cb, #aa88d3, #ba9edb, #cab5e3, #dacbec, #eae1f4, #faf8fc
- Shades (toward black): #553082, #4b2b73, #442768, #3a2159, #331d4e, #2c1943, #221334, #1b0f29, #110a1a, #0a060f

## Harmonies

- Complementary: #658d34
- Analogous: #34398d, #89348d
- Triadic: #8d5c34, #348d5c
- Split-complementary: #8d8934, #398d34
- Tetradic: #8d3439, #658d34, #348d89

## Colors that go with #5c348d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5c348d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #5c348d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 4 real palettes, including Zillow's brand system and CVS's brand system put Blue beside #5c348d, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #5c348d in 4 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5c348d: 6 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Kraken's brand system and First Snow put Midnight Blue beside #5c348d, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #5c348d: 4 real palettes, including FedEx's brand system and Fintech Trust, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Tomato** #ff6347 [pool] — 6 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #5c348d, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.01:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.33:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8c5fc4 (4.55:1); AA: background → #b8b8b8 (4.54:1); AAA: text → #aa88d3 (7.17:1); AAA: background → #e3e3e3 (7.02:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5c348d-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5c348d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.