# #5c339e

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5c339e`
- RGB: rgb(92, 51, 158)
- HSL: hsl(263, 51%, 41%)
- OKLCH: oklch(0.433 0.165 296.5)
- Relative luminance: 0.0711
- Nearest named color: rebeccapurple (#663399, Δ 2.146) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/5c339e

## Tints & shades

- Tints (toward white): #6a3bb5, #7646c3, #875dcb, #9874d2, #a98bda, #b89fe0, #c9b6e7, #dacdef, #e8e0f5, #f9f7fd
- Shades (toward black): #532e8e, #4c2a83, #432574, #3a2064, #341d59, #2b1849, #22133a, #190e2a, #120a1f, #09050f

## Harmonies

- Complementary: #759e33
- Analogous: #33409e, #91339e
- Triadic: #9e5c33, #339e5c
- Split-complementary: #9e9133, #409e33
- Tetradic: #9e3340, #759e33, #339e91

## Colors that go with #5c339e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5c339e: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #5c339e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 5 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #5c339e, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #5c339e in 6 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5c339e: 6 real palettes, including Slack's brand system and Warbyparker's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #5c339e, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #5c339e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #5c339e: 4 real palettes, including FedEx's brand system and Fintech Trust, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.67:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8a61cc (4.66:1); AA: background → #bdbdbd (4.61:1); AAA: text → #a788d8 (7.16:1); AAA: background → #e8e8e8 (7.08:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5c339e-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5c339e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.