# #5b44a2

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5b44a2`
- RGB: rgb(91, 68, 162)
- HSL: hsl(255, 41%, 45%)
- OKLCH: oklch(0.461 0.146 290.8)
- Relative luminance: 0.0897
- Nearest named color: Blueberry (#464196, Δ 4.128) — https://brandsweets.com/colors/blueberry
- Moods: cool, modern
- Page: https://brandsweets.com/colors/5b44a2

## Tints & shades

- Tints (toward white): #654bb4, #7861bd, #8773c4, #9785cc, #a99ad5, #b8acdc, #c8bee4, #d7d0eb, #e9e6f4, #f9f8fc
- Shades (toward black): #533e93, #4b3885, #433277, #3b2c68, #33265a, #291e48, #20183a, #18122b, #100c1d, #08060e

## Harmonies

- Complementary: #8aa244
- Analogous: #445ba2, #8a44a2
- Triadic: #a25b44, #44a25b
- Split-complementary: #a28a44, #5ba244
- Tetradic: #a2445b, #8aa244, #44a28a

## Colors that go with #5b44a2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5b44a2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #5b44a2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #5b44a2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 6 real palettes, including Pixar's brand system and Tesco's brand system put Blue beside #5b44a2, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #5b44a2 in 11 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #5b44a2: 4 real palettes, including Datadog's brand system and Campbell's's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 17 real palettes, including Kraken's brand system and Panasonic's brand system put Midnight Blue beside #5b44a2, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #5b44a2 in 4 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Strava (https://brandsweets.com/colors/brands/strava-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.52:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.79:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7e68c0 (4.63:1); AA: background → #c9c9c9 (4.54:1); AAA: text → #9d8ccf (7.09:1); AAA: background → #f7f7f7 (7.02:1)

## Brands using this color

- **Wells Fargo** — accent #5a469b (Δ 1.28) — https://brandsweets.com/colors/brands/wellsfargo-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5b44a2-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5b44a2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.