# #5b301a

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5b301a`
- RGB: rgb(91, 48, 26)
- HSL: hsl(20, 56%, 23%)
- OKLCH: oklch(0.36 0.071 46.6)
- Relative luminance: 0.0441
- Nearest named color: Bitter Chocolate (#4f2923, Δ 3.797) — https://brandsweets.com/colors/bitter-chocolate
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/5b301a

## Tints & shades

- Tints (toward white): #7b4023, #974f2b, #b75f34, #ca7144, #d38964, #db9e80, #e4b6a0, #ecccbb, #f5e4db, #fdf9f7
- Shades (toward black): #542c18, #4c2715, #442313, #3c1f11, #381d10, #30190d, #28150b, #201109, #180c07, #100804

## Harmonies

- Complementary: #1a465b
- Analogous: #5b1a25, #5b511a
- Triadic: #1a5b30, #301a5b
- Split-complementary: #1a5b51, #1a255b
- Tetradic: #255b1a, #1a465b, #511a5b

## Colors that go with #5b301a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: split] — Denim is a split-complement of #5b301a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Box (https://brandsweets.com/colors/brands/box-com), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #5b301a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 6 real palettes, including Dunkin''s brand system and Tim Hortons's brand system put Blue beside #5b301a, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #5b301a, as the lead colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #5b301a in 4 real palettes, including Polaroid and Velvet, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5b301a: 9 real palettes, including Bramble and Bakery, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #5b301a in 8 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Cream** #fffdd0 [role] — Cream is the surface #5b301a wants: a warm off-white that shares its undertone, so #5b301a reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.16:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b35d32 (4.53:1); AA: background → #a6a6a6 (4.58:1); AAA: text → #d1835c (7.11:1); AAA: background → #cfcfcf (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5b301a-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5b301a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.