# #5b245c

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5b245c`
- RGB: rgb(91, 36, 92)
- HSL: hsl(299, 44%, 25%)
- OKLCH: oklch(0.363 0.112 326.9)
- Relative luminance: 0.0426
- Nearest named color: Elegant Purple Gown (#552367, Δ 2.438) — https://brandsweets.com/colors/elegant-purple-gown
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/5b245c

## Tints & shades

- Tints (toward white): #742e76, #913993, #ab43ad, #bc56bd, #c773c9, #d28dd3, #dca7dd, #e6c1e7, #f2def2, #fcf8fc
- Shades (toward black): #542154, #4c1e4d, #451b46, #3e183e, #371537, #2c112c, #240e25, #1d0b1d, #160916, #0f060f

## Harmonies

- Complementary: #255c24
- Analogous: #3f245c, #5c2441
- Triadic: #5c5b24, #245c5b
- Split-complementary: #415c24, #245c3f
- Tetradic: #5c3f24, #255c24, #24415c

## Colors that go with #5b245c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #5b245c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/seagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #5b245c in 6 real palettes, including Lenovo's brand system and Marvel's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5b245c: 5 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), Slack (https://brandsweets.com/colors/brands/slack-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #5b245c: 5 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/powderblue
- **Tomato** #ff6347 [pool] — 4 real palettes, including Golden Hour and Harley-Davidson's brand system put Tomato beside #5b245c, as the supporting colour. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), FedEx (https://brandsweets.com/colors/brands/fedex-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #5b245c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 3 real palettes, including Dunkin''s brand system and Sketch's brand system put Blue beside #5b245c, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5b245c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.34:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b647b8 (4.58:1); AA: background → #a6a6a6 (4.66:1); AAA: text → #ca7bcc (7.22:1); AAA: background → #cccccc (7.06:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5b245c-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5b245c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.