# #5a30bb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5a30bb`
- RGB: rgb(90, 48, 187)
- HSL: hsl(258, 59%, 46%)
- OKLCH: oklch(0.452 0.202 289.5)
- Relative luminance: 0.0788
- Nearest named color: Blurple (#5539cc, Δ 3.325) — https://brandsweets.com/colors/blurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/5a30bb

## Tints & shades

- Tints (toward white): #6538cc, #744dd1, #8765d7, #9779dc, #a78de2, #b7a2e7, #c6b6ec, #d9cef2, #e9e3f8, #f9f7fd
- Shades (toward black): #522caa, #4a289a, #402386, #381e76, #311a65, #291655, #211245, #170d31, #100820, #080410

## Harmonies

- Complementary: #91bb30
- Analogous: #304cbb, #9f30bb
- Triadic: #bb5a30, #30bb5a
- Split-complementary: #bb9f30, #4cbb30
- Tetradic: #bb304c, #91bb30, #30bb9f

## Colors that go with #5a30bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5a30bb: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #5a30bb's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #5a30bb: 5 real palettes, including Blue Mono and Qualcomm's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Peacock (https://brandsweets.com/colors/brands/peacocktv-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #5a30bb in 7 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5a30bb: 7 real palettes, including Unilever's brand system and Linkedin's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Slack (https://brandsweets.com/colors/brands/slack-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #5a30bb: 4 real palettes, including Datadog's brand system and MLB's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #5a30bb, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue
- **Red** #ff0000 [pool] — Red is paired with #5a30bb in 5 real palettes, including Twitch's brand system and Walgreens's brand system, as the accent. Seen in: Twitch (https://brandsweets.com/colors/brands/twitch-tv), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), 3M (https://brandsweets.com/colors/brands/3m-com), L'Oréal (https://brandsweets.com/colors/brands/loreal-com). — https://brandsweets.com/colors/red

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.16:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8461d6 (4.66:1); AA: background → #c2c2c2 (4.58:1); AAA: text → #a489e1 (7.24:1); AAA: background → #f0f0f0 (7.16:1)

## Brands using this color

- **Kraken** — secondary #5c29be (Δ 1.142) — https://brandsweets.com/colors/brands/kraken-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5a30bb-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5a30bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.