# #5a285d

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5a285d`
- RGB: rgb(90, 40, 93)
- HSL: hsl(297, 40%, 26%)
- OKLCH: oklch(0.368 0.105 325.3)
- Relative luminance: 0.0448
- Nearest named color: Imperial Purple (#5b3167, Δ 2.528) — https://brandsweets.com/colors/imperial-purple
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/5a285d

## Tints & shades

- Tints (toward white): #723276, #8b3d8f, #a649ab, #b65eba, #c177c5, #cc90d0, #d8a9da, #e5c6e7, #f0dff1, #fcf8fc
- Shades (toward black): #532556, #4c224f, #421d44, #3b1a3d, #341736, #2d142e, #261127, #1c0c1d, #150915, #0e060e

## Harmonies

- Complementary: #2a5d28
- Analogous: #40285d, #5d2845
- Triadic: #5d5a28, #285d5a
- Split-complementary: #455d28, #285d40
- Tetradic: #5d4028, #2a5d28, #28455d

## Colors that go with #5a285d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #5a285d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 4 real palettes, including Dunkin''s brand system and Sketch's brand system put Blue beside #5a285d, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #5a285d in 7 real palettes, including Lenovo's brand system and Marvel's brand system, as the supporting colour. Seen in: Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5a285d: 6 real palettes, including Hinge's brand system and Heinz's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Heinz (https://brandsweets.com/colors/brands/heinz-com), Slack (https://brandsweets.com/colors/brands/slack-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Tide Pool and Microsoft's brand system put Midnight Blue beside #5a285d, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Gillette (https://brandsweets.com/colors/brands/gillette-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #5a285d: 6 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Stone (https://brandsweets.com/palettes/neutral#stone), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #5a285d in 4 real palettes, including Docker's brand system and Zoom's brand system, as the supporting colour. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Confluent (https://brandsweets.com/colors/brands/confluent-io), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5a285d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.07:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #af50b4 (4.63:1); AA: background → #a6a6a6 (4.55:1); AAA: text → #c47ec8 (7.17:1); AAA: background → #cfcfcf (7.11:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5a285d-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5a285d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.