# #5a12bf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5a12bf`
- RGB: rgb(90, 18, 191)
- HSL: hsl(265, 83%, 41%)
- OKLCH: oklch(0.429 0.229 291.4)
- Relative luminance: 0.0637
- Nearest named color: Blurple (#5539cc, Δ 5.681) — https://brandsweets.com/colors/blurple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/5a12bf

## Tints & shades

- Tints (toward white): #6714db, #741fea, #853bed, #9757ef, #a873f2, #b68af4, #c8a6f7, #d9c2f9, #e8dafc, #f9f6fe
- Shades (toward black): #5110ad, #4b0f9f, #420d8c, #390b79, #330a6b, #2a0859, #210746, #180533, #120325, #090213

## Harmonies

- Complementary: #77bf12
- Analogous: #1220bf, #b112bf
- Triadic: #bf5a12, #12bf5a
- Split-complementary: #bfb112, #20bf12
- Tetradic: #bf1220, #77bf12, #12bfb1

## Colors that go with #5a12bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #5a12bf: 5 real palettes, including Slack's brand system and Unilever's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #5a12bf, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #5a12bf's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Behance (https://brandsweets.com/colors/brands/behance-net), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue
- **Tomato** #ff6347 [pool] — 4 real palettes, including dbt Labs's brand system and FedEx's brand system put Tomato beside #5a12bf, as the lead colour. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), FedEx (https://brandsweets.com/colors/brands/fedex-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #5a12bf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5a12bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #5a12bf: 3 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #5a12bf: 3 real palettes, including Peacock's brand system and Blue Mono, as the accent. Seen in: Peacock (https://brandsweets.com/colors/brands/peacocktv-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.24:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #914eef (4.54:1); AA: background → #b5b5b5 (4.5:1); AAA: text → #b181f3 (7.3:1); AAA: background → #e3e3e3 (7.2:1)

## Brands using this color

- **Twitch** — secondary #5c16c5 (Δ 1.153) — https://brandsweets.com/colors/brands/twitch-tv
- **Xfinity** — secondary #5a23b9 (Δ 1.832) — https://brandsweets.com/colors/brands/xfinity-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5a12bf-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5a12bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.