# #5a072b

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5a072b`
- RGB: rgb(90, 7, 43)
- HSL: hsl(334, 86%, 19%)
- OKLCH: oklch(0.308 0.116 2.1)
- Relative luminance: 0.025
- Nearest named color: Merguez (#650021, Δ 2.977) — https://brandsweets.com/colors/merguez
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/5a072b

## Tints & shades

- Tints (toward white): #800a3d, #a60c4f, #cc0f61, #ee1774, #f03d8a, #f35e9e, #f684b5, #f9aacc, #fbd0e3, #fef6f9
- Shades (toward black): #550629, #4c0624, #470522, #3e051d, #39041b, #2f0417, #2b0314, #210210, #1c020e, #130109

## Harmonies

- Complementary: #075a36
- Analogous: #5a0755, #5a0c07
- Triadic: #2b5a07, #072b5a
- Split-complementary: #075a0c, #07555a
- Tetradic: #555a07, #075a36, #0c075a

## Colors that go with #5a072b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #5a072b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 6 real palettes, including Tim Hortons's brand system and Sketch's brand system put Blue beside #5a072b, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5a072b: 8 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #5a072b in 5 real palettes, including Burger King's brand system and Tim Hortons's brand system, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #5a072b in 4 real palettes, including Cider and Oatmeal, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5a072b: 5 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #5a072b: 5 real palettes, including Bakery and Cider, as the lead colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Cider (https://brandsweets.com/palettes/warm#cider), Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/saddlebrown
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #5a072b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.5:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e4116c (4.6:1); AA: background → #949494 (4.62:1); AAA: text → #f362a1 (7.07:1); AAA: background → #b8b8b8 (7.06:1)

## Brands using this color

- **Qatar Airways** — accent #5c0931 (Δ 1.108) — https://brandsweets.com/colors/brands/qatarairways-com
- **Heinz** — secondary #540b26 (Δ 1.619) — https://brandsweets.com/colors/brands/heinz-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5a072b-c49ca9-62cb6b-2d1f1f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5a072b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.