# #5a070f

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5a070f`
- RGB: rgb(90, 7, 15)
- HSL: hsl(354, 86%, 19%)
- OKLCH: oklch(0.301 0.113 23.6)
- Relative luminance: 0.0236
- Nearest named color: Cherry Picking (#620b15, Δ 2.148) — https://brandsweets.com/colors/cherry-picking
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/5a070f

## Tints & shades

- Tints (toward white): #800a15, #a60c1c, #cc0f22, #ee172c, #f03d4f, #f35e6d, #f6848f, #f9aab2, #fbd0d4, #fef6f6
- Shades (toward black): #55060e, #4c060d, #47050c, #3e050a, #39040a, #2f0408, #2b0307, #210206, #1c0205, #130103

## Harmonies

- Complementary: #075a52
- Analogous: #5a0739, #5a2807
- Triadic: #0f5a07, #070f5a
- Split-complementary: #075a28, #07395a
- Tetradic: #395a07, #075a52, #28075a

## Colors that go with #5a070f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #5a070f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Loom (https://brandsweets.com/colors/brands/loom-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Rotten Tomatoes (https://brandsweets.com/colors/brands/rottentomatoes-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #5a070f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 6 real palettes, including Tim Hortons's brand system and Headspace's brand system put Blue beside #5a070f, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5a070f: 8 real palettes, including Chipotle's brand system and Bakery, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #5a070f in 8 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #5a070f in 5 real palettes, including Cider and Oatmeal, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5a070f: 4 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #5a070f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.27:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e81127 (4.54:1); AA: background → #919191 (4.53:1); AAA: text → #f46775 (7.04:1); AAA: background → #b8b8b8 (7.19:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5a070f-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5a070f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.