# #5a010a

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5a010a`
- RGB: rgb(90, 1, 10)
- HSL: hsl(354, 98%, 18%)
- OKLCH: oklch(0.296 0.118 24.5)
- Relative luminance: 0.0222
- Nearest named color: Burned (#520b00, Δ 2.459) — https://brandsweets.com/colors/burned
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/5a010a

## Tints & shades

- Tints (toward white): #83010e, #ac0213, #d40217, #fc031c, #fd2b40, #fd5364, #fe7c89, #fea4ad, #fecdd2, #fff5f6
- Shades (toward black): #560109, #4c0108, #470108, #3d0107, #380106, #320106, #280004, #230004, #190003, #140002

## Harmonies

- Complementary: #015b52
- Analogous: #5b0137, #5b2501
- Triadic: #0a5b01, #010a5b
- Split-complementary: #015b25, #01375b
- Tetradic: #375b01, #015b52, #25015b

## Colors that go with #5a010a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #5a010a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 5 real palettes, including Tim Hortons's brand system and Headspace's brand system put Blue beside #5a010a, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #5a010a: 8 real palettes, including Chipotle's brand system and Bakery, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #5a010a in 7 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour. Seen in: M&M's (https://brandsweets.com/colors/brands/mms-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #5a010a in 5 real palettes, including Cider and Farmers Market, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5a010a: 4 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), YouTube (https://brandsweets.com/colors/brands/youtube-com). — https://brandsweets.com/colors/denim
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #5a010a: 6 real palettes, including Bakery and Cider, as the lead colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Cider (https://brandsweets.com/palettes/warm#cider), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/saddlebrown
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #5a010a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.55:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.44:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ed021a (4.62:1); AA: background → #919191 (4.62:1); AAA: text → #fd6272 (7.17:1); AAA: background → #b5b5b5 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5a010a-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5a010a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.