# #5938bc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5938bc`
- RGB: rgb(89, 56, 188)
- HSL: hsl(255, 54%, 48%)
- OKLCH: oklch(0.462 0.194 287.7)
- Relative luminance: 0.0858
- Nearest named color: Blurple (#5539cc, Δ 2.668) — https://brandsweets.com/colors/blurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/5938bc

## Tints & shades

- Tints (toward white): #6746c8, #775ace, #876ed4, #9781d9, #a895df, #b8a9e5, #c8bceb, #d8d0f1, #e8e4f7, #f9f7fd
- Shades (toward black): #5234ad, #492e99, #412989, #382376, #301e66, #291a56, #201443, #180f33, #0f091f, #070510

## Harmonies

- Complementary: #9bbc38
- Analogous: #3859bc, #9b38bc
- Triadic: #bc5938, #38bc59
- Split-complementary: #bc9b38, #59bc38
- Tetradic: #bc3859, #9bbc38, #38bc9b

## Colors that go with #5938bc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #5938bc: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #5938bc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), NHL (https://brandsweets.com/colors/brands/nhl-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #5938bc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 5 real palettes, including Zillow's brand system and Pixar's brand system put Blue beside #5938bc, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #5938bc: 5 real palettes, including Blue Mono and Coca-Cola's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #5938bc in 10 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #5938bc: 10 real palettes, including Unilever's brand system and Linkedin's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Intel (https://brandsweets.com/colors/brands/intel-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #5938bc: 5 real palettes, including Datadog's brand system and MLB's brand system, as the accent. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), 3M (https://brandsweets.com/colors/brands/3m-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.73:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7d62d0 (4.53:1); AA: background → #c7c7c7 (4.57:1); AAA: text → #9e89dc (7.07:1); AAA: background → #f5f5f5 (7.09:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5938bc-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5938bc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.