# #590eb4

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#590eb4`
- RGB: rgb(89, 14, 180)
- HSL: hsl(267, 86%, 38%)
- OKLCH: oklch(0.415 0.22 293.7)
- Relative luminance: 0.0573
- Nearest named color: Intergalactic Settlement (#5b1e8b, Δ 6.887) — https://brandsweets.com/colors/intergalactic-settlement
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/590eb4

## Tints & shades

- Tints (toward white): #6710d1, #7512ed, #852eef, #964bf1, #a667f4, #b784f6, #c8a0f8, #d8bdfa, #e9d9fc, #f9f6fe
- Shades (toward black): #520ca6, #480b93, #410a85, #380972, #310764, #2a0655, #210542, #1a0434, #100221, #090113

## Harmonies

- Complementary: #69b40e
- Analogous: #0e16b4, #ac0eb4
- Triadic: #b4590e, #0eb459
- Split-complementary: #b4ac0e, #16b40e
- Tetradic: #b40e16, #69b40e, #0eb4ac

## Colors that go with #590eb4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Tomato** #ff6347 [pool] — 4 real palettes, including dbt Labs's brand system and FedEx's brand system put Tomato beside #590eb4, as the lead colour. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), FedEx (https://brandsweets.com/colors/brands/fedex-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #590eb4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #590eb4: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #590eb4: 3 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #590eb4: 3 real palettes, including Slack's brand system and Unilever's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #590eb4, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #590eb4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #590eb4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.78:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.15:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #964bf1 (4.57:1); AA: background → #b0b0b0 (4.51:1); AAA: text → #b47ff5 (7.29:1); AAA: background → #dbdbdb (7.07:1)

## Brands using this color

- **Zillow** — accent #6000b6 (Δ 1.54) — https://brandsweets.com/colors/brands/zillow-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/590eb4-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#590eb4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.