# #590daf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#590daf`
- RGB: rgb(89, 13, 175)
- HSL: hsl(268, 86%, 37%)
- OKLCH: oklch(0.409 0.216 294.9)
- Relative luminance: 0.0551
- Nearest named color: Intergalactic Settlement (#5b1e8b, Δ 6.122) — https://brandsweets.com/colors/intergalactic-settlement
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/590daf

## Tints & shades

- Tints (toward white): #670fcc, #7611e8, #862aef, #9646f1, #a967f4, #b984f6, #c9a0f8, #d9bdfa, #e9d9fc, #faf6fe
- Shades (toward black): #520ca1, #480b8e, #410a80, #3a0972, #320764, #290651, #220542, #1a0434, #110221, #0a0113

## Harmonies

- Complementary: #64af0d
- Analogous: #0d13af, #aa0daf
- Triadic: #af590d, #0daf59
- Split-complementary: #afaa0d, #13af0d
- Tetradic: #af0d13, #64af0d, #0dafaa

## Colors that go with #590daf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #590daf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #590daf: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #590daf: 3 real palettes, including Slack's brand system and Unilever's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — 3 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #590daf, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), GitLab (https://brandsweets.com/colors/brands/gitlab). — https://brandsweets.com/colors/tomato
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #590daf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #590daf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #590daf's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #590daf in two real palettes: Twitch's brand system and Taco Bell's brand system, as the lead colour. Seen in: Twitch (https://brandsweets.com/colors/brands/twitch-tv), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.99:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #994bf1 (4.63:1); AA: background → #b0b0b0 (4.61:1); AAA: text → #b47af5 (7.04:1); AAA: background → #d9d9d9 (7.08:1)

## Brands using this color

- **Zillow** — accent #6000b6 (Δ 1.752) — https://brandsweets.com/colors/brands/zillow-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/590daf-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#590daf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.