# #590d63

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#590d63`
- RGB: rgb(89, 13, 99)
- HSL: hsl(293, 77%, 22%)
- OKLCH: oklch(0.341 0.147 322.6)
- Relative luminance: 0.0331
- Nearest named color: Cosmic Explorer (#551155, Δ 2.602) — https://brandsweets.com/colors/cosmic-explorer
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/590d63

## Tints & shades

- Tints (toward white): #7a1287, #9616a7, #b61acb, #cd26e3, #d54ae8, #de6fec, #e58ef0, #edb2f5, #f5d2f9, #fdf6fe
- Shades (toward black): #510c5a, #490b51, #450a4d, #3d0944, #35083b, #2d0632, #240529, #200524, #18041b, #100212

## Harmonies

- Complementary: #17630d
- Analogous: #2e0d63, #630d42
- Triadic: #63590d, #0d6359
- Split-complementary: #42630d, #0d632e
- Tetradic: #632e0d, #17630d, #0d4263

## Colors that go with #590d63

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Tomato** #ff6347 [pool] — 4 real palettes, including FedEx's brand system and Golden Hour put Tomato beside #590d63, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #590d63 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #590d63: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #590d63: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Slack (https://brandsweets.com/colors/brands/slack-com), Heinz (https://brandsweets.com/colors/brands/heinz-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #590d63: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #590d63: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Blue Violet** #8a2be2 [harmony, pool: analogous] — Blue Violet is #590d63's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Mauve** #e0b0ff [pool] — Mauve shows up next to #590d63 in two real palettes: Lavender Haze and Ledger's brand system, as the supporting colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Ledger (https://brandsweets.com/colors/brands/ledger-com). — https://brandsweets.com/colors/mauve

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.63:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c71ddd (4.65:1); AA: background → #9c9c9c (4.6:1); AAA: text → #db66eb (7.11:1); AAA: background → #c2c2c2 (7.09:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/590d63-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#590d63" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.