# #590d22

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#590d22`
- RGB: rgb(89, 13, 34)
- HSL: hsl(343, 75%, 20%)
- OKLCH: oklch(0.307 0.107 10.9)
- Relative luminance: 0.0253
- Nearest named color: Merguez (#650021, Δ 2.694) — https://brandsweets.com/colors/merguez
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/590d22

## Tints & shades

- Tints (toward white): #7d1230, #a1173e, #c01b4a, #e02459, #e54874, #ea6c90, #ef8fab, #f4afc2, #f9d2dd, #fef6f8
- Shades (toward black): #500b1f, #4c0b1d, #430a1a, #3e0918, #360815, #2d0611, #28060f, #1f040c, #1b040a, #120307

## Harmonies

- Complementary: #0d5944
- Analogous: #590d49, #591d0d
- Triadic: #22590d, #0d2259
- Split-complementary: #0d591d, #0d4959
- Tetradic: #49590d, #0d5944, #1d0d59

## Colors that go with #590d22

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #590d22 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 6 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #590d22, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #590d22: 8 real palettes, including Chipotle's brand system and Bramble, as the accent. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #590d22 in 9 real palettes, including Burger King's brand system and M&M's's brand system, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #590d22 in 5 real palettes, including Cider and Oatmeal, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #590d22: 5 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #590d22: 4 real palettes, including Chipotle's brand system and Fenty Beauty's brand system, as the lead colour. Seen in: Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Fenty Beauty (https://brandsweets.com/colors/brands/fentybeauty-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/firebrick
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #590d22: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.95:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.51:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e02459 (4.57:1); AA: background → #949494 (4.6:1); AAA: text → #ea6c90 (7.05:1); AAA: background → #b8b8b8 (7.03:1)

## Brands using this color

- **Heinz** — secondary #540b26 (Δ 1.565) — https://brandsweets.com/colors/brands/heinz-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/590d22-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#590d22" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.