# #590337

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#590337`
- RGB: rgb(89, 3, 55)
- HSL: hsl(324, 93%, 18%)
- OKLCH: oklch(0.308 0.124 351.2)
- Relative luminance: 0.0246
- Nearest named color: Merguez (#650021, Δ 4.922) — https://brandsweets.com/colors/merguez
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/590337

## Tints & shades

- Tints (toward white): #80054f, #a70667, #cf077f, #f60997, #f830a8, #f958b8, #fa7fc9, #fca6da, #fdceea, #fff5fb
- Shades (toward black): #540333, #4a032d, #45022a, #3b0224, #360221, #31021e, #270118, #220115, #19010f, #14010c

## Harmonies

- Complementary: #035925
- Analogous: #500359, #59030c
- Triadic: #365903, #033659
- Split-complementary: #0c5903, #035950
- Tetradic: #595003, #035925, #030c59

## Colors that go with #590337

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #590337's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Burger King (https://brandsweets.com/colors/brands/bk-com), M&M's (https://brandsweets.com/colors/brands/mms-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #590337 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 3 real palettes, including Tim Hortons's brand system and Sketch's brand system put Blue beside #590337, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #590337: 3 real palettes, including Bramble and Chipotle's brand system, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Chipotle (https://brandsweets.com/colors/brands/chipotle-com), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Cream** #fffdd0 [role, pool] — Cream is the surface #590337 wants: a warm off-white that shares its undertone, so #590337 reads softer on it than on pure white. Seen in: MetaMask (https://brandsweets.com/colors/brands/metamask-io). — https://brandsweets.com/colors/cream
- **Denim** #1560bd [pool] — Designers have shipped Denim with #590337: 3 real palettes, including Heinz's brand system and Box's brand system, as the accent. Seen in: Heinz (https://brandsweets.com/colors/brands/heinz-com), Box (https://brandsweets.com/colors/brands/box-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/denim
- **Wheat** #f5deb3 [pool] — Designers have shipped Wheat with #590337: 3 real palettes, including Candlelight and Sorbet, as the accent. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Sorbet (https://brandsweets.com/palettes/light#sorbet), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/wheat
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #590337 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.07:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e2088b (4.64:1); AA: background → #949494 (4.64:1); AAA: text → #f958b8 (7.12:1); AAA: background → #b8b8b8 (7.09:1)

## Brands using this color

- **Qatar Airways** — accent #5c0931 (Δ 1.803) — https://brandsweets.com/colors/brands/qatarairways-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/590337-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#590337" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.