# #583c7c

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#583c7c`
- RGB: rgb(88, 60, 124)
- HSL: hsl(266, 35%, 36%)
- OKLCH: oklch(0.418 0.106 302.2)
- Relative luminance: 0.0676
- Nearest named color: Drifting Violet (#5b4276, Δ 2.19) — https://brandsweets.com/colors/drifting-violet
- Moods: cool, modern
- Page: https://brandsweets.com/colors/583c7c

## Tints & shades

- Tints (toward white): #664691, #7550a5, #8764b4, #9779be, #a78dc8, #b7a2d2, #c7b7dc, #dacfe8, #eae3f2, #faf8fc
- Shades (toward black): #503772, #493267, #3f2b5a, #38264f, #312145, #291c3b, #221730, #181122, #110c18, #0a070e

## Harmonies

- Complementary: #607c3c
- Analogous: #3c407c, #783c7c
- Triadic: #7c583c, #3c7c58
- Split-complementary: #7c783c, #407c3c
- Tetradic: #7c3c40, #607c3c, #3c7c78

## Colors that go with #583c7c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #583c7c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Blue** #0000ff [pool] — 4 real palettes, including CVS's brand system and Tesco's brand system put Blue beside #583c7c, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #583c7c in 7 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #583c7c: 10 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including First Snow and Microsoft's brand system put Midnight Blue beside #583c7c, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #583c7c: 6 real palettes, including First Snow and Glacier, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Glacier (https://brandsweets.com/palettes/cool#glacier), Macaron (https://brandsweets.com/palettes/light#macaron), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #583c7c in 10 real palettes, including Console Light and Nokia's brand system, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Nokia (https://brandsweets.com/colors/brands/nokia-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #583c7c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.93:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8764b4 (4.51:1); AA: background → #b8b8b8 (4.5:1); AAA: text → #a48ac7 (7.04:1); AAA: background → #e6e6e6 (7.15:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/583c7c-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#583c7c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.