# #581ba7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#581ba7`
- RGB: rgb(88, 27, 167)
- HSL: hsl(266, 72%, 38%)
- OKLCH: oklch(0.409 0.2 295.5)
- Relative luminance: 0.0565
- Nearest named color: Intergalactic Settlement (#5b1e8b, Δ 4.75) — https://brandsweets.com/colors/intergalactic-settlement
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/581ba7

## Tints & shades

- Tints (toward white): #651fc1, #7324db, #843ee0, #9558e4, #a673e8, #b68dec, #c7a7f1, #d8c2f5, #e9dcf9, #f9f6fe
- Shades (toward black): #51199a, #471688, #41147b, #371169, #300f5c, #290d4f, #200a3d, #190830, #10051f, #090312

## Harmonies

- Complementary: #6aa71b
- Analogous: #1b24a7, #9d1ba7
- Triadic: #a7581b, #1ba758
- Split-complementary: #a79d1b, #24a71b
- Tetradic: #a71b24, #6aa71b, #1ba79d

## Colors that go with #581ba7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #581ba7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), NHL (https://brandsweets.com/colors/brands/nhl-com). — https://brandsweets.com/colors/royalblue
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #581ba7, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue
- **Tomato** #ff6347 [pool] — 4 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #581ba7, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/tomato
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #581ba7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #581ba7: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #581ba7 in 3 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #581ba7: 3 real palettes, including Slack's brand system and Unilever's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/denim
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #581ba7: 3 real palettes, including FedEx's brand system and Fintech Trust, as the accent. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.86:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.13:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9254e3 (4.6:1); AA: background → #b0b0b0 (4.55:1); AAA: text → #ae80ea (7.08:1); AAA: background → #dbdbdb (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/581ba7-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#581ba7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.