# #554a82

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#554a82`
- RGB: rgb(85, 74, 130)
- HSL: hsl(252, 27%, 40%)
- OKLCH: oklch(0.446 0.09 291.3)
- Relative luminance: 0.0844
- Nearest named color: Freshly Purpleized (#5c5083, Δ 2.148) — https://brandsweets.com/colors/freshly-purpleized
- Moods: cool, muted
- Page: https://brandsweets.com/colors/554a82

## Tints & shades

- Tints (toward white): #625695, #7164a6, #8074af, #9187ba, #a39bc5, #b5aed0, #c7c1dc, #d6d2e5, #e7e5f0, #f9f9fb
- Shades (toward black): #4d4375, #473d6b, #3e365e, #383054, #2f2947, #26223a, #201c31, #181424, #110f1a, #09070d

## Harmonies

- Complementary: #77824a
- Analogous: #4a5b82, #714a82
- Triadic: #82554a, #4a8255
- Split-complementary: #82714a, #5b824a
- Tetradic: #824a5b, #77824a, #4a8271

## Colors that go with #554a82

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #554a82: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #554a82: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #554a82's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including CVS's brand system and Tesco's brand system put Blue beside #554a82, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #554a82 in 10 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #554a82: 14 real palettes, including HP's brand system and Unilever's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com). — https://brandsweets.com/colors/denim
- **Light Coral** #f08080 [pool] — Designers have shipped Light Coral with #554a82: 4 real palettes, including Cobalt Pop and Blush, as the accent. Seen in: Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Blush (https://brandsweets.com/palettes/light#blush), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightcoral
- **Midnight Blue** #191970 [pool] — 12 real palettes, including First Snow and Lufthansa's brand system put Midnight Blue beside #554a82, as that palette's text colour. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.81:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.69:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7a6dab (4.6:1); AA: background → #c7c7c7 (4.62:1); AAA: text → #9a91c0 (7.19:1); AAA: background → #f5f5f5 (7.17:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/554a82-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#554a82" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.