# #554a5e

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#554a5e`
- RGB: rgb(85, 74, 94)
- HSL: hsl(273, 12%, 33%)
- OKLCH: oklch(0.428 0.035 309.7)
- Relative luminance: 0.0764
- Nearest named color: Black Magic (#4f4554, Δ 2.297) — https://brandsweets.com/colors/black-magic
- Moods: cool, muted
- Page: https://brandsweets.com/colors/554a5e

## Tints & shades

- Tints (toward white): #675a72, #776783, #897996, #988aa3, #a99eb3, #b8afc0, #cac3d0, #d9d4dd, #ebe8ed, #faf9fb
- Shades (toward black): #4d4356, #463d4d, #3e3645, #362f3c, #312b36, #29242e, #221d25, #1a161d, #121014, #0a090b

## Harmonies

- Complementary: #535e4a
- Analogous: #4b4a5e, #5e4a5d
- Triadic: #5e554a, #4a5e55
- Split-complementary: #5d5e4a, #4a5e4b
- Tetradic: #5e4b4a, #535e4a, #4a5d5e

## Colors that go with #554a5e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Jeep's brand system and Dunkin''s brand system put Blue beside #554a5e, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #554a5e: 4 real palettes, including Dusk and Paper & Pine, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #554a5e, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #554a5e: 5 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Bramble (https://brandsweets.com/palettes/muted#bramble), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #554a5e in 6 real palettes, including Codecademy's brand system and Dunkin''s brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #554a5e: 7 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #554a5e: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #554a5e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.31:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #81708f (4.65:1); AA: background → #bfbfbf (4.52:1); AAA: text → #9f92aa (7.17:1); AAA: background → #ededed (7.1:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/554a5e-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#554a5e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.