# #553772

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#553772`
- RGB: rgb(85, 55, 114)
- HSL: hsl(271, 35%, 33%)
- OKLCH: oklch(0.4 0.101 305.8)
- Relative luminance: 0.0588
- Nearest named color: Imperial Purple (#5b3167, Δ 2.401) — https://brandsweets.com/colors/imperial-purple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/553772

## Tints & shades

- Tints (toward white): #67428a, #774c9e, #895db1, #9872bb, #a98ac7, #b89fd1, #cab7dc, #d9cbe6, #ebe3f2, #faf8fc
- Shades (toward black): #4d3267, #462d5d, #3e2853, #362348, #311f41, #291b37, #22162d, #1a1122, #120c18, #0a070e

## Harmonies

- Complementary: #537237
- Analogous: #383772, #723771
- Triadic: #725537, #377255
- Split-complementary: #717237, #377238
- Tetradic: #723837, #537237, #377172

## Colors that go with #553772

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #553772 in 7 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #553772: 8 real palettes, including Hinge's brand system and HP's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #553772, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Gillette (https://brandsweets.com/colors/brands/gillette-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #553772 in 4 real palettes, including Tumblr's brand system and NASA's brand system, as the accent. Seen in: Tumblr (https://brandsweets.com/colors/brands/tumblr-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #553772: 6 real palettes, including First Snow and Macaron, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Macaron (https://brandsweets.com/palettes/light#macaron), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #553772 in 8 real palettes, including Zoom's brand system and Console Light, as the lead colour. Seen in: Zoom (https://brandsweets.com/colors/brands/zoom-us), Console Light (https://brandsweets.com/palettes/technical#console-light), Nokia (https://brandsweets.com/colors/brands/nokia-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #553772: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #553772 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.65:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.18:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8e64b4 (4.63:1); AA: background → #b3b3b3 (4.6:1); AAA: text → #a98ac7 (7.15:1); AAA: background → #dedede (7.17:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/553772-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#553772" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.